Our Story

About Us

WIGO Insurance is the brainchild of Thato Seaga, a self-taught digital marketer and leads generator. After years of working in the insurance industry, Thato saw firsthand the confusion and frustration caused by complex insurance contracts. He realized that a major cause of problems and disputes was a simple lack of understanding, especially in a country like South Africa, where English is not the primary language for many.

Fueled by a passion to empower people, Thato created WIGO Insurance. Our mission is to demystify insurance and make financial protection accessible and understandable for everyone.

Our Mission

Our mission is to bridge the gap between insurance companies and the people they serve. We do this by providing simple, jargon-free information and innovative tools that empower you to make informed decisions about your financial future.

Our Vision

We envision a world where everyone feels confident and secure in their insurance choices. We want to eliminate the fear of the unknown and replace it with knowledge and peace of mind.

What Makes Us Different?

WIGO Insurance is not just a website; it’s a partner in your insurance journey. We are built on three core pillars:

  • Your Educator: We speak your language. Our website is built to be a multilingual platform, making complex insurance concepts easy to understand. We believe you should be able to interact with your insurance in your home language. Our SA Insurance Dictionary is a testament to this, breaking down complicated jargon into simple, clear explanations.
  • Your Guide: We’ve replaced confusing, bureaucratic forms with our 21-question lead form. This tool helps us understand your needs and builds trust, ensuring that when we connect you with an insurance company, it’s the right fit for you.
  • Your Partner in Learning: Learning doesn’t have to be boring. We’ve introduced games to make gaining insurance knowledge an engaging and fun experience.

By combining education, innovative tools, and a human-centered approach, WIGO Insurance is your trusted partner in navigating the world of insurance.

Thato Seaga is an experienced media personality and the visionary behind WIGO Insurance. For him, the power of communication goes beyond the spoken word—he believes that “my paper voice is louder,” and that writing is the ultimate tool for clarity.

This belief stems from years of witnessing the disconnect between insurance providers and their clients. Thato’s deep understanding of the industry led him to recognize that many problems are born from misunderstanding. Driven by a desire to empower others, he founded WIGO Insurance to use writing and education as a force for change. His mission is to break down complex topics and provide people with the knowledge they need to make confident decisions. Every word on this site is a testament to that mission, meticulously crafted and human-verified to serve you.