Category Market News & Analysis

Your source for breaking news and in-depth analysis of the South African insurance market. We cover new policies, regulatory changes, and emerging trends that affect consumers.

Industry Watch, Market News & Analysis

Simplifying Insurance in South Africa: WIGO’s Vision for a More Transparent Future

The insurance industry in South Africa is a complex space, often misunderstood and navigated with a sense of dread... Our vision is to empower every South African to make confident, informed decisions, paving the way for a truly transparent insurance future for all.

Thato Seaga
August 27, 2025

UNIQUE VALUE PROPOSITION (UVP)

WIGO is the antidote to insurance apathy and jargon. We are a modern, digital-first provider focused on providing tangible value before a purchase is made.

About us

About Organization
Our Clients
Our Partners

Achievements

Education Over Sales: Our primary focus is client literacy. Unlike competitors who rely on complex policy documents, we use tools and content (like our Dictionary, Quiz, and Podcasts) to break down every concept. We treat every client as a long-term student, not a short-term sale.

Quick Links

Introduction
Organisation Team
Press Enquiries

The Personality Framework (Calculator, Planner, Protector, Rascal)

We use our unique Personality Quiz to segment our customers not by wealth, but by their relationship with insurance. This allows us to deliver personalized, relevant advice, meaning you only see the information you actually need.

Important Links

Privacy Policy
Cookies Policy
Terms & Conditions

Digital-First Nurturing

Our platform and chatbot are built to be self-service and accessible 24/7. We nurture our clients with high-quality content (WIGO Voice, Blog) that is directly relevant to their needs, empowering them to manage their own risk confidently.

Manage Consent

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Functional Always active

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

Preferences Preferences

The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.

Statistics Statistics

The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.

Marketing Marketing

The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.

Manage options Manage services Manage {vendor_count} vendors Read more about these purposes

View preferences

{title} {title} {title}